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Interview with Suhail Niazi, President & CEO of ReturnMoiPets 
How did you come up with the idea?
I first came up with the idea several years ago but didn’t pursue it till 2006 when I had a more flexible schedule. Originally we started ReturnMoi which makes security labels and tags for virtually all types of personal items from mobile phones, to keys, to luggage. That year I moved and was going to the pet store to go purchase a new pet tag for my cat. As I stood in line I was thinking if I should put my new home number or my cell. It was at that moment I realized wouldn’t it be a great idea to make ReturnMoi pet tags? So I left the store and immediately starting researching and asking friends, family and co-workers. The response was very positive. So in 2007 we launched ReturnMoiPets and are proud to be the first global pet recovery service in North America. Since our launch, a couple of companies have launched a similar product developed off our idea. But, it’s alright….we always welcome friendly competition!
How long did it take to bring your idea to market?
Since we already had experience with our other ReturnMoi products, it only took about 3 months to launch our pet tags. Most of the work was already done from ReturnMoi.com’s backend database.
What makes your product unique?
Our pet tags have several unique features and benefits that no other pet tag – including the ones that are “knockoffs” – can offer to the pet owner:
1. It Works: Over 90% of lost pets reunite with their owners.
2. Safe & Confidential: No personal information printed on tags or shared with the finder.
3. Durable and Visible: ReturnMoi pet tags are easy to read, waterproof, and guaranteed for life.
4. Rewarding: Finders are motivated to call ReturnMoi because it's simple, easy and rewarding. ReturnMoi rewards each finder with a $50 gift pack.
5. Simple & easy: Quick online registration and the finder has no trip to a vet or shelter to find a microchip scanner.
6. Worldwide coverage: No matter where you are, your pet is covered 24/7/365.
This chart explains most of our product features and services. In addition, our new video that you can view at www.ReturnMoiPets.com is a good source of information.
Are you planning any enhancements/improvements to the product?
Yes, we have a few exciting improvements coming in 2009, both in product development and service enhancements.
Keep watching our website for announcements -- www.ReturnMoiPets.com
What is your professional background? Did that line of work or education help you in developing this product?
By trade I was an IT security consultant. A few years back I started a company and loved being an entrepreneur. My IT experience definitely helped in setting up the website backend along with understanding the need of confidentiality that customers have for their personal items and pets.
Throughout the entire inventive/manufacturing process what was the hardest obstacle you faced?
I would have to say the packaging and retail display. We wanted packaging and a display that explained all the wonderful benefits and features of our pet tags but at the same time wouldn’t be too overcrowded or unfocused. We also wanted something that our retail clients would feel excited to carry and present to their customers. We went through several different packaging and displays until we found the perfect representation of our pet tags, and ReturnMoiPets.
What type of pets do you own?
I own a beautiful Persian Himilayan cat. My cat’s name is Pasha and you’ll notice that Pasha is the main mascot of ReturnMoiPets along with Max… My cat is famous ?
Is there anything else you'd like readers to know about you or your product?
I would like to encourage everyone to watch the introduction video at www.ReturnMoiPets.com to learn more about ReturnMoiPets.
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